IBM has started recognising Design as a discipline in its own right - with a status on a par with product management and engineering.
I realised how much had changed when I heard that we'd added an Easter egg into one of the products. For the old IBM that was unthinkable - I'm sure there was some sort of corporate instruction that would have forbidden it, written in foot high letters etched on tablets of granite.
People are starting to use different language to describe the products: elegant, beautiful, fun, where in the old days we'd use scalable, enterprise strength, robust - covering for the fact that using them really wasn't that easy.It's a big shift - I really hope we can make it stick.
And no, I'm not going to tell you where that Easter egg is - you'll have to find it for yourselves.